Business is not for the faint-hearted. Often the most successful companies are those with the boldness of vision to embrace and incorporate a new development before it becomes mainstream practice.

The Pinnacle Award is a new award category under the personal patronage of SABS CEO Dr Boni Mehlomakulu. The award provides deserved recognition for an early adopter who has shown remarkable foresight in implementing a new SABS product or service (usually certification to a new system). The honour of receiving this award goes hand-in-hand with the competitive edge that the winning company gains by attaining certification before its competitors.